Jacqueline Tsang

The new frontier of ultra-luxury hospitality balances home comforts and personal preferences with an appreciation of the local culture, and it is being driven largely by the growing spending power and specific expectations of Gulf travellers.

Today's mature, sophisticated Japanese high-net-worth individual (HNWI) is increasingly pairing their golfing experiences with something rarer: heritage craft, high-altitude scenery, and discreet, seamless service.

The new generation of Saudi HNW travellers today consistently ranks "active, health-focused, and skill-building experiences" above traditional luxury shopping when asked about travel priorities.